10 Tips for Building an Effective Business Website
In the online competition, it is not sufficient to just have a website. These 12 tips will show you how to make your website easy for prospective customers to find and use.
Tips for Building an Effective Business Website
Observe best practices for website structure, including making it flexible to mobile devices, simple to use, and well-organized with plenty of white space.
Pay attention to material that is motivated by the needs of the audience and check it often to make sure it is correct and free of mistakes.
A unique domain and effective SEO will make it simple for potential clients to locate your website (SEO).
This article is for company owners who wish to make the most of their websites’ capacity to educate and transact with online prospects.
Even brick-and-mortar shops that don’t engage in e-commerce these days need to have an online presence.
With the many website design tools accessible, creating a website isn’t very difficult. Regardless of the program you use, keep these design tenets in mind.
1. Make your site mobile responsive.
A website must be responsive to mobile devices to be successful. More than one-third of American adults do all of their online shopping using a mobile device, and American adults spend more than five hours each day on their phones. Of course, the mobile website for your company has to provide a good user experience.
Potential clients may just leave your website in favour of a rival if they go there but find it challenging to read or use on a mobile device. This leads us to our next point: a poor mobile user experience lowers your website’s search engine rankings and makes it more challenging for people to locate via a Google search.
2. Make it easy to find.
You need a domain name that either corresponds to the name of your firm or in some way represents what you do. Even more than one domain may direct visitors to the website. To do this, you must use technical SEO best practises, keyword research, content marketing, and paid advertising campaigns.
3. Place your contact information above the fold.
If the success of your company hinges on customers being able to reach you or your sales staff, make sure that information is prominently displayed.
According to David Brown, CEO of Web.com, “Your contact information should be prominent, ideally at the top of the site, so that visitors don’t have to seek for a phone number or address if they wish to contact the firm.”
Put your social media links in the website header or footer, where they are visible, if you utilise social media to engage with your audience.
4. Make it easy to navigate.
Weebly co-founder and chief product officer Dan Veltri suggests keeping your top-level navigation menu to five distinct tabs with relevant sites arranged underneath them. Additionally, no matter where your viewers go on your website, you should provide a direct path back to the main page. A Google search will often direct your reader to a page different than the front page of your website.
5. Keep your pages uncluttered.
The Missouri School of Journalism’s associate professor of strategic communication, Paul Bolls, said that readers must be able to contextualise information. When a website has too much information, the mind becomes overloaded and is impossible to remember the new knowledge. Use text and pictures in an effective ratio that creates a tidy page.
Eliminating social widgets from your website, such as a Twitter feed, is one method to keep things simple. Michael LaVista, the CEO of Caxy Interactive, suggested that you consider if you are providing material that your reader cares about. Remove your widget’s content if it interferes with the page’s goal.
6. Make sure it’s accurate.
It should go without saying that erroneous information, whether it be a wrong number, out-of-date product information, or basic grammatical mistakes, will turn off customers. You should frequently verify each page, particularly after making adjustments elsewhere, in addition to proofreading each page before it goes live.
7. Respect the need for speed.
According to a research by the digital marketing firm Akamai, 88.5% of website visitors will abandon a page that loads slowly. Nearly 70% of online customers now base their selections on how long it takes a site to load.
Use a website host that can accommodate your bandwidth needs, maintain your software updated, optimise your videos and graphics for speedy downloads, and make sure your website operates smoothly.
8. Have a call to action.
9. Keep your design simple.
Use of typefaces, colours, and GIFs should be kept to a minimum since these elements might draw attention away from the website’s main emphasis. Additionally, brevity and bullet points increase the information’s readability and scannability. Ian Lurie, the CEO of the online marketing firm Portent Inc., advises limiting paragraph length to six lines or less.
When it comes to mobile responsiveness, which plays a significant role in how Google ranks websites in its algorithm, this is extremely crucial. The higher a website is on the search engine results page, the better its rating (SERP). If a competitor’s website is mobile-friendly but yours isn’t, you can fall in the rankings for your target audience.
10. Get personal.
According to Tom Lounibos, co-founder of SOASTA, e-commerce shops must provide high-quality online experiences in accordance with the brand perception, much as brick and mortar firms spend substantially on their stores to reflect their brand images.
In light of this, your Describing Us page shouldn’t only include a dull paragraph about your business. To provide your consumers a more personalised experience, Visible Logic’s president, Emily Brackett, suggests incorporating a decent picture of you or your staff.
